Lecturers of the Mass Communication department of Adekunle Ajasin University, Akungba (AAUA), Ondo State have been advised to focus on inculcating good writing skills in their students which would help them survive in the larger society upon graduation.
Radio Nigeria’s political news editor Mr. Victorson Agbenson gave the advice while presenting a public lecture at the Department of Mass Communication of AAUA, Ondo state on Wednesday, April 12, 2017.
According to Comrade Agbenson, there’s a big need to ensure that Mass Communication students are empowered to become good and effective writers, a skill which he argued was the greatest asset in the profession.
In the lecture entitled ‘Connecting the Town to the Gown’ Agbenson said:
“The Gown may look wonderful but it has to go to the Town to be appreciated.”
“All the great products of Mass communication in this and other universities across the country must have to go to the town to make impact. You can’t remain here forever.”
“One missing link I have seen over the years as a reporter first, and now an Editor of Africa’s largest Radio network, FRCN, is that many students seem unprepared for the “Town”. I do not know where to place culpability in this regard, but it’s either their instructors or lecturers stop theorizing or the students stop cramming their lecturers’ handouts.”
“Whatever the case maybe, let me use this opportunity to appeal to instructors here to go the extra mile to teach students HOW TO SURVIVE IN TOWN, not just how to look nice and gorgeous in the gown.”
“By now, I assume that you know what I mean when I speak of the GOWN and the TOWN. The distance from the Gown to the Town is the distance between the Classroom, where you are now to the Newsroom, where I am now as an Editor. You certainly need to be equipped for the Town or the Newsroom, or even the Boardroom, as the case maybe.”
Comrade Agbenson urged the Mass Communication undergraduates to expect the best from the field.
“Yes, Boardroom because by the grace of God, some of you would move up to the boardroom level as you practice this noble profession. Two months ago, I was with Mr. Femi Adesina, SA on Media to the President, when I hosted him on the Network News. His present position speaks of the boardroom, because he was initially a reporter, but rose through ranks to where he is at the moment. So if you are diligent with this pen, it can take you to whatever height you wish to get to.”
The Editor made it clear to the students that there were so many prospects in the profession.
“It has been widely and roundly agreed that Public Relations is a management function. So the Femi Adesinas of this world would have to be in meetings where critical decisions about this country are taken. His predecessors Segun Adeniyi and Reuben Abati all enjoyed this influence as well. This is just one prospect of the profession to which you now belong. Imagine the opportunities of sitting in the same room with those who decide the destiny of our nation. Even the President has a photographer. The current SA to the President on Photography, Sunny Aghaeze is my friend. Indeed, Photo Journalism has gone to another level.”
In a remark, the head of Department of Mass Communication Department, Adekunle Ajasin University, Akungba, Dr. Ifedayo Daramola said the department is committed to ensuring that the students all well trained in line with modern trends in Journalism.
The event also featured debate on Social Media as well as a Beauty Pageant Show.
The event came to a successful climax. The undergraduates also expressed their happiness, appreciation and strong will to practice the profession.
Interestingly and coincidentally, the Adekunle Ajasin University, Akungba, Ondo State, recently got a license from the NBC to run a broadcast station.
A job well done Comrade Agbenson! Keep up the good work.