Monday, 4th September, 2017 witnessed the widely-publicized Sam Obafemi Behavioural Change Academy (SOBCA) online learning platform “” launch. The event which held at Barcelona Hotel, Wuse II, Abuja, had several dignitaries, the SOBCA President, faculty members of SOBCA, the Press and Bloggers in Abuja (BIA) members in attendance and kicked off at 14:00hours.

SOBCA was founded in the year 2010 by its President Samuel Babatunde Obafemi with the aim of providing tools and methodologies for individuals who seek to improve and advance their skills in behavioral change practice, ranging from Emotional Intelligence, Fear Mastery, Anger Management and Coaching Methodology. After 7 years of successful offline services, SOBCA decided to launch her online platform which would enable clients to learn at their Pace, Control and Budget, irrespective of location. Thus, with this singular initiative, their aim is to change bad societal behaviours using an all-encompassing global online space to reach all.

Sam Obafemi of SOBCA

In his opening speech and course of presentation at the official launch, the President of SOBCA, Sam Obafemi said: “At SOBCA, we don’t only sell knowledge, we share Serenity”. He went further to define Serenity as “Personal Peace” and charged all present to become embodiments of peace. Interestingly, went live and it was announced that the mobile app could be downloaded via Android phones or web on Google PlayStore (App Store for iPhones was still under construction).

Right on, directives on how to navigate and use the site is visible, as well as a brochure (in pdf format) which explains SOBCA’s work and slideshows geared towards the different behavioral change courses. Each user is expected to create an account on the site or log in through any of their social media accounts. Courses can be bought per Module, of which a complete module takes 60 days to be completed, while each video takes a maximum of 10 days before expiration. There is a feedback system in place which helps the SOBCA team hear directly from clients. As an added advantage, an interactive online community has already been established and the eighteen (18) faculty members who are professionals in distinct fields of behavioural change are open for hire and support. By January 2018, SOBCA would launch the Crypto Currency platform for clients to be able to pay through this means, in addition to the bank transfer, online payment with card and payment at bank options currently available.

Cross Section of Guests at the SOBCA Launch

For early participants, they stand a chance of winning big. SOBCA is giving out cash gift to clients, who will participate and could win their online promo which opened on Monday, 4th September, 2017 and will close on Sunday, 10th September, 2017. The winner will take home N250, 000.00 cash prize while the 1st and 2nd runner up will get N100, 000.00 each.

The launch climaxed with the Question and Answer Session; closing remarks by the Chairman, Board of Directors; cutting of the cake; the President’s vote of thanks; group photographs and networking time. Indeed, we had a swell time.

The Chairman, Board of Directors of SOBCA, in her closing remarks said: “We are here to revolutionize the way things are being done, not just in Nigeria.” “SOBCA is a brand, a tribe, a religion”.

For more on SOBCA, kindly visit


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